About Cat

Cat Cantrill Shows You Where You are Hiding Your Power

Most people say they feel like they know Cat Cantrill simply just by watching one of her videos. There is something different about her. The way she speaks to you. It makes a woman feel like she is being heard.

Cat was Captain of the Dance Team in 1991 and 1992.

Imagine what you learn as a the Captain of the Dance Team when this record was Top of the Charts.

Cat went on to raise two beautiful kids who are now genius adults.

In 2013, she opened Studio Vitality, a Dance Studio for women. It used the allure of dance to bring women in. Cat put on massive shows in the local community, giving women a chance to dance, to feel who they truly are, for the first time.

Cat Cantrill
Cat Cantrill Tells a Story

You ever get a Spark? Where you feel like things are different?

Cat took a group of women to Paris in 2018 to help them Spark Self Love. The trip was a huge success, sparking additional trips to Turks and Caicos, London, St. Thomas, and Dublin.

In 2020, COVID made the in-person dance studio retreat online.

Cat now assists women through her private (Flame) and group coaching (Shine & 21 Day Challenge) self love programs.

A Few of Cat’s Note-Worthy Events…

Imagine you could wave a magic wand… Wake up tomorrow… Knowing you have a solid plan to accomplish something EPIC this year… To change the roles you play in life, and to learn to dance… Your Journey is Accomplish that ONE BIG THING… Gain a REAL community… 


Flame | One on One Coaching: Bespoke coaching program created for each woman, by Cat. This is for the woman who has almost everything in her life where she wants it, but there is that one thing…

Tell Cat what you want…

Work on it. Together. By Application Only.

Due to COVID-19, Cat was forced to close her in-person classes at Studio Vitality. Thank you to Iowa News Now for the incredible news coverage of Cat, her passion for dance and her transition to moving classes online full time.

The ‘Her Awards recognize women of achievement. Cat was among the inaugural group to receive the honor. Sixty of her students and supporters showed to join the ceremony.

Cat was nominated as a candidate for the Leukemia & Lymphoma Society Woman of the Year: 2016. Cat’s mother was fighting for her life from Lymphoma at the time. While her mother lost her battle, Cat was able to raise almost $30,000 to fund blood cancer research.

Most of you know Cat, but have you seen her most recent interviews?
 “The Formula” by the Helix Academy: Empowering Women and The Art Of Burlesque

“The Formula” by Helix Academy speaking about Relationships and Dating Yourself.

And celebrating “The Formula” ‘s 100 anniversary HERE where Cat interviews Trevor.

Who else has been interviewed by Helix Academy? How about:

-Noah Kagan, the 24th employee at Facebook and famous entrepreneur.
-Jo Miller, Founder of Be Leaderly and international speaker.
-Dan Gable, Olympic Gold wrestler, coach and wrestling icon.

Cat and a fellow female entrepreneur founded an annual Vintage Lingerie Show called “Show & Tell”. The show encourages women to get their hair and makeup done by local professionals, then walk the cat walk in a vintage lingerie. The experience transforms women’s idea of their body, self impression, and limitations.

“I teach women that it doesn’t matter what you’re wearing on the outside, that if you know you’re wearing something a little special for yourself underneath, it boosts their confidence,” Cantrill said.

Host Charity Nebbe talks with Cat Cantrill, who owns Vitality Vertical Fitness in Cedar Rapids, runs an online empowerment program called Secret Wardrobe and found a whole new identity after her marriage ended.

“Cat Cantrill, an Iowa-based entrepreneur and performer, started Kick Ass Red Lipstick, a foundation with a mission to empower and transform women. It starts with a simple step, of urging participants to post a picture of themselves wearing the shade, not lip balm. The idea is to embrace yourself as the most important being in your life. ‘We encourage using lipstick. Many women initially refuse to wear it, and slowly transition from lip balm to crimson lipstick,’ writes Cantrill in her blog.”

“Think about it, when you apply lipstick, you are applying an anchor to an empowered state which is triggered, over and over, by applying lipstick. Every time you apply lipstick and feel empowered, you deepen this anchor state.
Picture this in your mind. You are preparing for your day. Your hair and makeup are done. You are dressed in a way that makes you feel powerful. You look through your lipstick collection and find the perfect shade….” -Cat

“So many women are telling themselves on a constant basis that, ‘This is my story and I can’t change it’,” Cantrill said. “What we’re trying to prove to women is that they have power to their story, no matter what their past is.” -Cat

During this “Talk of Iowa,” host Charity Nebbe talks with Cat Cantrill, who founded Vitality, a dance studio in Cedar Rapids. Cantrill is a burlesque instructor and uses dance to help women she works with fall in love with their bodies. 

“Every woman wants the courage to do this, but doing it is a little scary,” said Regina Davis, another member of The Va Va Voom, who admitted her sister-in-law had to “drag” her in “kicking and screaming.” She was afraid to be so vulnerable.

“The hardest part is getting in the door, but once you’re in, you never leave,” she said.

Unlike many gyms or other programs, Vitality isn’t just about losing weight or building muscle. It’s about empowering and transforming women, by giving them a “safe space” to love themselves and their bodies, Cantrill said.

Local TV station KCRG awarded us the 2015 Best Dance Studio… Votes are submitted by the local community.

Please Note: While Cat believes anyone can be successful, she does not participate in Direct Sales, MLM, or Network Marketing. Please do not ask to meet and then pitch your opportunity. She will not promote your opportunity, give you access to her list, or be involved in any way. We have tons of women who come to Cat who work in direct sales. Nothing against the programs, it is just not what Cat does… 😉